OUR STORY

A responsible accessory brand, Isu is inspired by the traditional craftwork and ancient art form associated with South African beadwork. At Isu, we introduce traditional beading to a modern audience, with a colourful twist of our own. Our pieces consist of a combination of tribal weaves, contemporary elements and non traditional colour-ways. Our collections are inspired by the women who make it, dreamlike nostalgia of growing up in Kwazulu-Natal, the magical landscapes of South Africa, its people and its colours. 

Our mission at Isu is to empower women to create, whilst enabling the development of others through teaching and support. Isu, meaning Method in Zulu, is what we focus on nurturing within our teams. We nurture existing & historic skills by encouraging the continuation of beading skills, along with the teaching of these skills to others. Our focus is to hold this traditional art-form sacred and celebrate it thoughtfully and collaboratively.

Isu is a philanthropic project and runs as a social enterprise. Net profits are put back into the community to grow the team and provide more work for women beaders.